Instead of launching one perfume, Taylor should release 4 perfumes; magic, madness, heaven and sin.
Magic could smell really whimsical, maybe floral
Madness could smell really vivid, maybe a fruity scent
Heaven could smell like vanilla, a really soft and delicate fragrance
and Sin could smell like how red lipstick makes you feel
And we’d all buy all four

the whole set together could have been called Incredible Things instead of just the one on its own